The industrial music genre looked at sound as part of our environment and turned it's eye and ear to themes such as our growing reliance on machinery and the dehumanizing effects of mechanization. With the advent of samplers and sequencers the tools for working with environmental sound not only grew but became more affordable and, therefore, more democratic. Today Children's toys do this for a few bucks and anyone with a smart phone can capture sound, manipulate it, and toss their completed work into a song or ringtone.
And as you use that smartphone, or browse your web on your computer, tablet, or laptop advertisers and business are scanning your searches, clicks, and choices and feeding that data into algorithms that help them predict patterns, sales, market trends and more.
So really, it was only a matter of time until a player in the data business decided to co-op the themes of man/machine and use art to display their wares. Enter IBM, The US Open Tennis Match, and a pile of analog synths. A nice touch being many of these are classic analog modulars from a different place and time including an EMS Synthi and Arp 2600.
James Murphy of LCD Soundsystem teamed up with Tool designer http://www.fastcocreate.com/3035202/the-sound-of-tennis-how-ibm-and-james-murphy-made-music-from-the-us-open
|Interactive Data interface for Instruments|
All the matches are uploaded on this site: http://www.usopen.org/en_US/sessions/ . The results sound like pings, whirs, and percussive yelps rather than mainstream beats or melodies but if you skip around and listen to different games you can hear distinct themes and sounds emerge. For those with less avant tastes apparently some of the music will be edited and remixed for an upcoming album based on the results. For those who want an immediate fix however, try this match between Serena Williams and Varvara Lepchenko